Your website is your portal to the world of business. It’s where your clients, customers, donors, fans, followers, patrons, prospective employees, volunteers…curiosity seekers and others go to learn more about your product, service, or mission. It’s where your established clientele and newcomers go to conduct e-Commerce or learn more about what makes your business truly unique and worthy of their business.
How many underwhelming websites have you visited that were overflowing with errors of all manner and type – grammar, spelling, punctuation, format, omissions, logic, clarity, diction, flow? The list is seemingly endless, and it doesn’t exactly instill confidence in doing business with that entity or organization. Instead of spending your hard-earned dollars with that firm it probably drove you to the site of a close competitor. Let’s face it, from an economic standpoint we vote with our wallets and smartphones every day.
Google® As Final Arbiter
You may think you’re the final arbiter driving traffic to your website, but this is only partially true. Your contribution is certainly critical to the extent that reputation and the quality of your product, service, or mission helps drive business, but almighty Google® is undoubtedly the final arbiter hopefully driving business to your website and not to your competition.
Making your firm’s website objectively flawless will improve the site user’s experience, and the search quality and relevance of your site, which will lead to “stickiness” over time, and better Google® rankings. Rectifying objective errors and injecting more compelling copy will prompt more users to stay and not jump to a competitor’s site, raising your Conversion Rate and lowering your Conversion Cost.
No Cost / No Obligation SAMPLE Website Edit
With everything that is at stake why would you trust your Business Gateway to anyone but a qualified professional editor? The Freelance Editor LLC will gladly Sample Edit a portion of your website at No Cost & No Obligation and provide a detailed summary of perceived edits with a Firm Quote to edit other portions of your website – your assurance of the quality work you can expect.
Brett A. Kinsey
Owner & Founder
The Freelance Editor LLC
Ohio Domestic LLC #4267288